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Are you advertising online?
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Not at all
Yes, but it doesn’t work
Yes, the results have been great!
Do people find you in search engines?
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Not all
I’ve tried to do search engine optimization, but it doesn’t seem to work
Yes, all the time
Do you have people or businesses who refer customers to you?
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No
Occasionally, but not often
Yes, we get tons of referrals
Do you have a website that is well organized and contains engaging content like blog posts, videos and graphics?
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No
We have done some content marketing, but not much
Yes, we have tons of great content
Do you have a Facebook page that you regularly post on?
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No
We are on Facebook, but don’t post regularly
We are on Facebook and post all the time
Are people interacting with the content you post on social media?
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No
Sometimes
We regularly have people sharing and commenting on our posts
Do you use chatbots and email marketing to introduce people to your brand?
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No
We’ve done some, but not a lot
We interact with them in a variety of different ways
Do you offer some kind of valuable content to visitors to your website in exchange for their contact information so you can communicate with them in the future?
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Yes
No
Do you have an entry point offer—something of high value and low cost of either time or money—that transitions people from subscribers into paying customers?
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No
We have some less expensive items, but I don’t know if they qualify
Yes
Do you follow up with your subscribers through email marketing to promote this offer?
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No
Occasionally
Yes, it’s how we get most of them to make the purchase
Do customers make another purchase as a result of your entry point offer?
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Not usually
Not consistently
They usually do
Does your entry point offer give some kind of quick win or positive result that reveals the benefit of your products and makes your brand memorable?
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No
Maybe, but I’m not sure
Yes
Do you have a special customers-only Facebook group where they can share their experiences with the product?
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No
We have some discussion, but it’s mostly in our Facebook posts
Yes, we have a group that generates excitement
Do you send out or offer content that is purposely designed to get customers excited about your brand (blog posts, how-to’s, user guides, testimonials, etc)?
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No
Occasionally
All the time
Once customers purchase your core product… Do you have additional products they can buy to use with it?
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No
A few, but we mainly just focus on our core product
We have a whole line of additional stuff!
Do you offer any product bundles or kits?
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No
We have, but not often
Yes
Do you have a membership club or rewards program?
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No
We offer some coupons and rewards, but nothing regular
Yes, it really helps keep customers coming back!
Are your customers leaving reviews of your product or service online or on social media?
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No
Sometimes
Yes, we see a lot of review activity from satisfied customers
Are you showcasing customer reviews on your website, in emails, etc?
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No
A little bit
Yes, we love sharing our customers’ reviews
Do you have any strategies or promotions to encourage customers to review your product or service (coupons, contests, rewards, etc)?
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No
We’ve done something like that in the past
We have many ways to encourage customers to review us
Are customers actively promoting your product or service? Keep in mind that this goes beyond just leaving a review—they are invested in telling anyone and everyone about the great experience they had.
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Not that I know of
We have a few dedicated promoters of our brand
We have an army of brand evangelists spreading the word!
Do you create incentives for customers to actively refer family and friends to your product or service (commissions, affiliate partnerships, etc)?
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No
We have done something like this before, but not frequently
We have tons of rewards programs and incentives for people to become promoters of our brand
Name
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First
Last
Email
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Awareness
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Engage
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Subscribe
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Convert
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Excite
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Ascend
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Advocate
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Promote
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